Partner Marketing & Tie-ins
Are you looking for creative ways -in addition to prize promotions - to put your products or services in the spotlight, while saving money at the same time? Explore partner marketing and tie-in promotions. Let Ventura Associates search our client and prospect base to find a partner who shares your marketing objectives, target audience or both. Just as we’ve done for Micatin by creating a discount coupon booklet, for Congoleum by designing a This Old House room makeover grand prize, or for the Virginia Lottery by developing a view-and-win sweepstakes with US Air, we can make one plus one equal three. That is, when two clients combine forces, the strength of the promotion is greater than had each one executed on its own.
Below are the elements in our marketing approach:
- Needs assessment
- Preliminary partner negotiations
- Creation of marketing package
- Identification and approval of potential partners
- Performance of preliminary phone conversations
- Package distribution
- Follow-up calls and meetings
- Partner negotiations
- Offer presentations
- Contract execution
- Creative elements
- Serve as liaison until promotion is complete
- Assist in post-promotion analysis
We realize that many marketers take different approaches in the fiscal management of these types of programs, so we’ll work with you to develop an appropriate fee structure.
Contact one of Ventura’s partner marketing and tie-in promotions specialists to find out how we can lend our expertise to your next promotion.
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