What’s New and Hot
One of the most recent trends in promotion has been the use of User Generated Content (UGC) to generate interest in and heightened awareness of a product or service. By asking consumers to provide photos, videos, music and copy to express themselves, marketers are able to tap into a virtually unlimited creative resource for potential future advertising, PR and marketing campaigns. However, that creativity also carries certain challenges, especially in the area of copyright protection and Intellectual Property issues. We help by carefully guiding clients through the process of designing the campaign, identifying potential winners and obtaining appropriate releases, thus mitigating the risks associated with this type of promotion.
Text messaging or short message service (SMS), promotions continue to attract large numbers of users, especially among the younger crowd, allowing sweepstakes entries or voting for a favorite song, artist or television episode. It’s even possible to provide nearly instantaneous results for the sponsor, who can share the results with its audience. With mobile phones reaching record numbers, marketers face a lower barrier for entry into this particular two-way communication channel.
Promotion Research Services
Ventura Associates has developed a new offering that will help marketers get the most effective use out of their sales promotion campaigns. PromotionOptimizer includes the following menu of promotion and research services:
- Competitive promotion and situation analyses
- Promotion planning
- Concept/creative testing
- Promotion optimization
- Online promotion tracking and measurement
PromotionOptimizer was specifically developed to help marketers ask the right questions about their planned campaigns, use appropriate research techniques to determine best approaches, and develop processes to appropriately measure the effectiveness against established benchmarks.
Speak with a Ventura Account Representative today to learn more about this dynamic new service, and get the most mileage out of your promotional campaign.
rE-Contactsm
Ask your Ventura Account Representative about our new follow-up marketing service, rE-Contactsm. We will work with you to develop a touch-centric strategy, based on your specific business objectives and the situation at hand, and handle from creative through execution. Our program can also include premium or offer fulfillment and database maintenance. Call today!
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